Buy Indian or Bye-Bye Indian

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Buy Indian or Bye-Bye Indian

Videsh mania is nothing new on Indian soil. Indians always took pride in having a son abroad or a daughter getting married to an NRI or flaunting an item procured overseas. Now with the metropolis going through a deep economic transformation and the escalating demand for foreign brands in almost every sector, we must finally face the undeniable truth. The fact that in an attempt to own one or two of those videshi goods, we have started becoming habituated, maybe even obsessed with them. Unfortunately and regrettably, most of us, just aren’t aware that the products that we like so much and use on a daily basis are not Indian but manufactured by international houses!

Let’s take a closer look at a typical day in India. We begin by brushing our teeth with Colgate/Close-up/ Pepsodent toothpaste. Then take a shower with Lux/Liril/ Pears/Rexona soap. Eat a bowl of Kellogg’s cereals and make a glass of Bournvita for the kids. Put on our Levis jeans and an Adidas or Nike shoe. Apply some Revlon or L’Oreal make-up. Ride a Ford or Fiat to office. Then switch on our laptop, either an HP or an Apple. In the break time, read Vogue or Marie Claire. Deposit our day’s earnings in Citi bank or Deustshe. Come back home and watch either a Samsung or LG TV. What have we become… nothing but brand ambassadors endorsing and flaunting foreign labels in our daily lives!

In the same India, we had the “Swadeshi movement” and “Be Indian, Buy Indian” philosophy. The movement was quite a success and even in later years India continued to follow a restrictive policy due to which foreign companies weren’t as interested in investing in India. But the year 1991 changed it all. Due to economic reforms and free market policies, the Indian Government opened its doors to foreign investors, as a result of which today, there is an astounding 4000 Multi National Companies making tons of money by making products using our resources and selling them back to us! We welcomed foreign companies but closed doors on our own. Even hot selling Indian products eventually went to foreign hands. Thumps Up and Limca, products of Parle Group were bought by Coca Cola Company. Viva and Maltova was sold to Glaxo. Hindustan Unilever Limited, the big boss, acquired our Lakme (subsidiary of Tata Group) along with Kwality ice cream, Hamam soap and Kissan.

We cannot blame the consumers for not choosing wisely or making the right choices. Times have changed, and so has the consumer’s buying habits and psychic. Sasta aur Tikao propaganda (cheap and best) used to sell but not anymore, these days it is about what sells the best and what attracts the most irrespective of the price tag. With the MNCs bringing to the table substantial advantages by bombarding the consumers with great many choices and luring them with attractive offers, it only makes life difficult for our home grown products! Moreover with the Think Global, Act local strategy, and making products especially for the Indian masses, these MNCs have been successful in making quite an impact. Mc Donalds gave us Aloo Tikki burger and we loved it. Hyundai offered i10 and we gladly took the cute car. Nestle made Maggi for us and we still thank them. However, amongst such stiff competition, there are some Indian companies who shines bright even in this age of foreign encroachment and western imperialism. They are Infosys Technologies, Reliance Industries, Wipro, TATA, Hero Honda Motors, Dabur, Dr. Reddy’s Laboratories, Larsen & Toubro, Ranbaxy Laboratories, ITC, and ICICI to name a few.

‘What to buy’ is a choice everybody should have. However, it is also necessary to spread the awareness and significance of Indian products, and maybe use one or two of them. Do you know that the lesser known Ghari detergent is the second-largest selling detergent in the country? Oh yes, it is. Unless and until we actually try them, it’s not fair on our part to undermine the credibility of our homegrown products or completely ignore them.

Here’s a list of what’s Indian and what’s not.

Bathing Soap:

Indian – Cinthol, Godrej, Santoor, Wipro, Shikakai, Mysore Sandal, Margo, Neem, Evita, Medimix, Nirma bath & Chandrika, Dettol
Foreign – Lux, Lifeboy, Rexona, Liril, Dove, Pears, Hamam, Camay, Palmolive

Washing soap and Detergent:

Indian – Nirma, Ghari, Wheel
Foreign – Surf, Ariel, Tide, Rin


Indian – Neem, Babool, Promise, Vico vajradanti, Prudent, Dabur products, Miswak
Foreign – Colgate, Close up, Pepsodent, Cibaca

Talcum powder:

Indian – Santoor, Cinthol, Wipro baby powder, Boroplus
Foreign – Ponds, Old spice, Johnson baby powder, Shower to shower


Indian – Fiama di Wils, Vivel, Velvet
Foreign – Halo, All clear, Nyle, Sunsilk, Head & shoulders, Pantene

Mobile connections:

Indian – BSNL, Airtel, Tata Indicom, Tata Docomo, Idea, MTNL
Foreign – Vodafone, Virgin


Indian –Tips & Toes, Shenaz Hussain
Foreign – Maybelline, Revlon, Estee lauder, Revlon, Coty, Oriflame, Chambor, Avon,

By |May 4th, 2012|INDIA|10 Comments


  1. Indian(Mera Bharat mahan hi) July 21, 2017 at 11:37 am - Reply

    Buy only our Indian products to improve Indian economy to high level.That means we should always think that what company we are buying. Is this Indian or others. We should always check while buying anything whether swadeshi or videshi. In this comment writing one brother said why can’t swadeshi products not maintaining any qualities like packing and advertisements as videshi products doing.Now can I ask you one question to you BIG BROTHER if your kid got some disease that cannot be cured.You went here and there for curing disease and saving your child.But somebody told you about curing in use of our Ayurveda or homeopathy which is toughest and not to bare. So what will you do? Will you save your child,which is given in piece of paper or buy videshi products which gives more advertisement in TV with good packing. So believe in our products not their packing and advertisements shown on TV. Believe what is good and what is bad and make your childs follow you. Don’t tell our products are bad and others are good.Good things need not necessary for advertisement and good packing.

    Finally Be Indian and indianity in your body. Then you can’t blame Ours.

  2. shailesh October 9, 2014 at 5:37 am - Reply

    I trully agree with this but my point is why not indian company make same standard product as same as videshi product. there are lot of people in company using lifebuoy / Detol soap for Hand wash. why not swadeshi company use same as there people want new concepts and lots of varity with quality and in less price. our indian company want to take this step and involve in this competition and maintain his stadard. In todays life advertisement also play a main role. Vicco not much doing that much as compare to colgate.
    People want reliability and quality.If you check packing of product you find differances….

    this is just one way of my thinking direction to improve our country brands value…

    Jai Hind…

  3. VIWA June 8, 2012 at 10:00 am - Reply

    @ Devendra – Thank you for visiting VIWA, and kudos to you for including and embracing so many Indian products in your everyday life!

  4. VIWA June 8, 2012 at 9:57 am - Reply

    @ Ivy – ‘Buy’ is the word. Let’s spread the message.

  5. Devendra June 8, 2012 at 7:29 am - Reply

    It is very interesting, I use Dettol soap for bathing, Ghari soap for washing cloths, Meswak toothpaste. Dabur products for my baby. drinks of Pantanjali of Shri Ramdev Baba. We will through out Videshi products.
    Jai Hindustan

  6. Ivy May 31, 2012 at 3:15 pm - Reply

    Don’t want bye bye Indian products…have to buy them. I will buy them. You buy them too.

  7. anita May 29, 2012 at 1:49 am - Reply

    Very informative.

    • VIWA May 31, 2012 at 3:13 pm - Reply

      @ Anita – Spread the word around…!

  8. roh May 4, 2012 at 7:44 am - Reply

    This is interesting.. Even Woodland (shoes) and Hidesign (bags) are Indian, born in Puducherry. When we decided to buy a car, dont know why we went to our own Maruti (without Suzuki these days) and bought a WagonR. Talk about indianness!!!

    • VIWA May 6, 2012 at 5:44 pm - Reply

      @ Roh – I didn’t know those two brands are ours! Thanks for the update, and also for the hope.:)

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